Privacy policy


DESTREE - PRIVACY POLICY

Last updated : November 2026

This Privacy Policy explains how DESTREE collects, uses and protects your personal data when you visit destree.com, place an order or subscribe to our communications (email, SMS and RCS).

The DESTREE brand and the destree.com website are operated by STUDIO AX, SAS with a share capital of €1,000, whose registered office is at 61 Avenue de Breteuil, 75007 Paris, France (“DESTREE”, “we”, “us”). STUDIO AX is the data controller for the personal data described in this policy.

For any question about your personal data or to exercise your rights, contact us at hello@destree.com.

Personal data we collect

We collect the data you provide when you create an account, place an order, contact us or subscribe to our communications: name, email address, postal address, phone number, order history and, where applicable, your marketing preferences. Payment data is processed directly by our payment providers and is not stored by us.

We also automatically collect certain information when you use our website, such as your IP address, device and browser information, and how you browse and interact with our website, including through cookies and similar technologies.

How we use your data

We use your data to process and deliver your orders (performance of a contract), to send you marketing communications by email, SMS or RCS when you have given your consent, to meet our legal and accounting obligations, and to improve our website and prevent fraud (legitimate interest). With your consent where required, we may also use your data to show you personalised advertising on our website and on other platforms, based on your browsing and purchase history.

Sharing your data

We never sell or rent your personal data. It is shared only with the partners who help us process payments, deliver your orders and communicate with you, under appropriate safeguards, including when they are located outside the European Union. 

Our online store is hosted by Shopify, which processes personal data to provide and improve its services. For more information, see Shopify’s Consumer Privacy Policy (https://privacy.shopify.com/en).

We may also disclose your data where required by law, to protect our rights, or in connection with a business transaction such as a merger or acquisition.

How long we keep it

We keep your data for as long as necessary for the purposes above: customer data for up to 3 years after your last purchase or contact, and invoices for 10 years as required by law.

Children’s data

Our services are not intended for children, and we do not knowingly collect personal data from anyone under the age of 16. If you believe a child has provided us with personal data, please contact us at hello@destree.com so we can delete it.

Security

We take appropriate measures to protect your personal data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your rights

You have the right to access, rectify and delete your data, to object to or restrict its processing, to data portability, and to withdraw your consent at any time. To exercise these rights, contact hello@destree.com. You may also lodge a complaint with the French data protection authority (CNIL, www.cnil.fr).

SMS/RCS Messaging

If you subscribe to DESTREE text messages, we collect your mobile phone number and a record of your consent (date, time and source of sign-up) in order to send you the messages you agreed to receive.

Your mobile information, text messaging opt-in data and consent will not be sold, rented or shared with third parties or affiliates for marketing or promotional purposes. We share this information only with the service providers that deliver our messaging service, such as our messaging platform (Klaviyo) and mobile carriers, and only to the extent needed to provide that service.

You can withdraw your consent at any time by replying STOP or by contacting hello@destree.com. We keep your consent data for as long as you are subscribed and for the period required to prove consent.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be published on this page with an updated “Last updated” date.

Cookies

This Cookies Policy explains what Cookies are and how we use them. You should read this policy so you can understand what type of cookies we use, or the information we collect using Cookies and how that information is used.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about You may be linked to the information stored in and obtained from Cookies.

We do not store sensitive personal information, such as mailing addresses, account passwords, etc. in the Cookies We use. 

Interpretation and Definitions

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this section:

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Cookies Policy) refers to DESTREE, operated by STUDIO AX, SAS
  • Cookies means small files that are placed on Your computer, mobile device or any other device by a website, containing details of your browsing history on that website among its many uses.
  • Website refers to DESTREE, accessible from www.destree.com
  • You means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable.

The use of the Cookies

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

  • Tracking and Performance Cookies

    Type: Persistent Cookies

    Administered by: Third-Parties

    Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features or new functionality of the Website to see how our users react to them.

Your Choices Regarding Cookies

If You prefer to avoid the use of Cookies on the Website, first You must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this website. You may use this option for preventing the use of Cookies at any time.

If You do not accept Our Cookies, You may experience some inconvenience in your use of the Website and some features may not function properly.

If You'd like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser.

For any other web browser, please visit your web browser's official web pages.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

  • By visiting this page on our website: Contact
  • By sending us an email: hello@destree.com